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Ideatarmac announces the launch of a new data connector on Akeneo Marketplace for easy data flow between Akeneo and Shopify.

Akeneo’s customers can now easily manage the data flow with Shopify Shopsystem using our data connector which refines, transforms, and publishes relevant data between Akeneo and Shopify.

Germany, June 17, 2021 — Ideatarmac today announced the release of its data connector on Akeneo Marketplace. As we all know that Akeneo is a global leader in Product Experience Management (PXM) helping businesses with products to unlock growth opportunities by delivering a consistent and compelling product experience across all channels, including eCommerce, mobile, print, points of sale, and beyond.

Ideatarmac has years of experience in integrating technology vendors into the range of…


It is no news that e-Wallets are taking over a major chunk of e-commerce payments. According to the reports generated by paymentscardsandmobile.com, e-Wallets are set for strong growth and are ready to eclipse debit cards and become the most popular payment method for online transactions, taking 34% of the payment market. This rapid growth will also help fuel the M-commerce market in Europe which is projected to rise at an annual average of 21% in the next five years, faster than China, the US, and Japan.

Competitive e-Wallet market between the US and Europe

The United States e-Wallet market was valued at US$8,905.709 million in 2019 due to…


PSD2 has been created in Europe with firm attention to make the European payment ecosystem more integrated and well structured. The new regulation came into effect on 31st Dec 2020 and is likely to be implemented in the UK from 14th September 2021. According to the stats released in 2019 and 2020 by ComputerWeekly, the major payment fraud that happened across Europe is expected to be double by 2023 that hit 1.55 bn euros with 45% of the fraud alone taking place within the UK. Majority of the frauds involved “Cards not present” purchases, which continued to be followed in…


The year 2020 has brought an unprecedented focus on eCommerce. The global e-commerce market is expected to reach $66,932.1 billion by 2030, growing by 13.5% annually over 2020–2030 driven by the rising online shopping and digital transactions amid the COVID-19 pandemic as per the Kenneth Research agency. Businesses of all sizes are expanding across borders to reach shoppers around the world leading to more cross-border market reachability. But, before you rush to launch localized websites and set up entities in new markets, it’s important to consider how these international shoppers want to pay.

In this article, Let’s discover the acceptance…


Shopsystem and Payment Service Providers should be integrated into Payment architecture

European Payment Councils (APM report 2019) report about the personalization of payment methods for customers and merchants. The key aspects considered by Payment Service Providers (PSPs) and the presentation of the competitive environment.

These Providers enter the market with newer features and attractive offers. Challenging for Merchants are:

  • To keep place with more modern technologies
  • meet customer’s demands
  • customers who are well informed about the advancement

Consumer-facing with multiple eCommerce stores and offering similar products, user experience becomes an increasingly important factor. …


For highly evolved shoppers of today buying anything easily, from any device, getting almost instant delivery is new normal. Personalized experience and recommendations, various payment and financing offers, close to real product pictures, product information in multiple languages, and other value-added shopping services are necessary milestones of the shopping journey.

Exchange of data in eCommerce is an essential key for the establishment of B2B and B2C eCommerce businesses. With the exchange of data, it becomes unchallenging for a business to track consumer shopping behavior and its requirements based on market trends. This ensures knowing one’s target market, an increase in…

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